2021 3rd Dalgona Challenge
The 3rd Dalgona Challenge took place over a period of two weeks, from November 1st to November 14th, 2021.
This year's Dalgona Challenge moved away from the traditional SNS verification method
and utilized the challenge feature within the NRC (Nike Running Club) app,
making it very easy and fair for participants to join!
Furthermore, in line with the slogan of this year's Dalgona Challenge,
'You're good, I'm good,' individual rewards were applied.
Participants could choose to run 5K, 20K, 40K, or 70K, and the more distance they covered,
the more delicious snacks they could receive!
This allowed Daeyeon employees to set their own goals and served as a new source of motivation for everyone.
In addition, the champions of the Dalgona Challenge!
The top 3 participants were awarded with store snacks and the opportunity to participate in future charity events.
And finally, an SNS verification event was prepared where participants could win a free voucher for Daemyung Resort!
On November 1st, the 3rd Dalgona Challenge began with an encouragement video from CEO Kim Dae-ho!
From the very first day, the competition was intense among those aiming for the top spots!
Every morning, the rankings were shared, and runners were cheered on and motivated!
Furthermore, the running videos of Daeyeon executives added fun and motivation!
Many participants showed miraculous progress and changing rankings every day!
And the result!! Ta-da!!
A cumulative distance of 11,833KM!
A total of 417 participants!
We successfully finished the challenge, surpassing our goal by 382%!
This challenge was even more meaningful as not only Daeyeon employees but also Nike Korea participated together!
Now, let's reveal the winners of the Dalgona Challenge! It was a fierce competition for the 1st place until the end!
Overall 1st place: Mr. Byung-il Park from Bukbuchon with 665.2km
2nd place: Mr. Do-hyun Cho from Nike The Hyundai Seoul with 609.4km
3rd place: Mr. Young-min Kim from Shinsegae Chungcheong with 267.4km
And for the women's category, Ms. Hee-jin Choi from Galleria Gwanggyo took 1st place with 206.4km!
After the challenge, we had surprise celebrations at the stores in person!!
In particular, CEO Kim personally visited the Bukbuchon store to convey his congratulations. Isn't that amazing..!!
Additionally, the winners of the 'Daemyung Resort Free Pass' Instagram event were selected
fairly through an Instagram live broadcast, and the winners were
Mr. Kang-hee Park from Starfield Anseong and Ms. Min-joo Na from Times Square!
