Daeyeon Corporation's Donation of Nike Products for Low-Income Childre…
On May 27, 2021, Daeyeon Corporation donated Nike products worth 80 million KRW for low-income children in Bucheon City.
The donation funds were raised through Daeyeon's special project, "DalGona Challenge."
Started in 2019, Daeyeon's DalGona Challenge is a unique event where Daeyeon employees run, and for every kilometer they run, Nike products are donated. The second edition of the DalGona Challenge, held in 2020, saw participation from 173 individuals, covering a total distance of 2,798 kilometers.
Originally, the DalGona Challenge involved donating Nike products worth 10,000 KRW for every kilometer run. However, in response to the challenges posed by the COVID-19 pandemic and to provide greater assistance to those in need, Daeyeon decided to supplement the existing donation amount by contributing approximately 80 million KRW worth of products.
As a result, on May 31, a total of 587 items of donated products, including children's sports shoes and sportswear, were delivered to local child centers affiliated with Bucheon City Hall.
Daeyeon is committed to making continued efforts to enhance the well-being of the Bucheon City community.
