The Strength of Daeyeon Lies in the HRD of an Intermediate-Sized Compa…
Nike distributor Daeyeon is a mid-sized company with around 600 employees.
Chances are, you've passed by a Daeyeon-affiliated store at least once among the Nike stores.
Among the Nike retail stores nationwide, there are only 19 Nike Korea direct stores, and the rest of the 300+ stores are operated by various distribution companies. Daeyeon holds the largest number of these stores.
Currently, Daeyeon operates a total of 68 stores nationwide, and all sales staff at these locations are members of the company.
Kim Ho-hyun, an employee who witnessed Daeyeon's growth during the company's early days when the office was just established around 2006, said, "In fact, Daeyeon is not a brand in and of itself, and it is not a company that manufactures products directly. It is a company that distributes and sells products made by global Nike or the Korean headquarters. So, it may not require highly specialized expertise or skills." He mentioned the company's identity candidly.
However, the strength that members of Daeyeon take pride in, 'education,' has developed as a result of overcoming these challenges.
I further explained that the education system and support that Daeyeon has in place, and the direction they seek through education, are essential aspects of their growth.
We delved into the details with Kim Ho-hyun, the head of the sales department, along with Lee Ju-chan, the head of the education team, and Kim Byeorri, the head of the sales department, who sat down with us.
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